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September 19, 2005
The World Business Show
Another dose from Al Cabino:
"To promote Courir, a chain of French footwear stores, Paris agency Mask has created Everyday Sneakers, a spoof site which features the fictitious Takeshi Mushido, a Japanese business man who claims his company has dramatically increased productivity because all his employees wear sneakers to work. He even sings a hip-hop tune to get the point across. The site includes a Mushido interview with a stuffy French talk show host, Mushido's philosophy and even a book, Everyday Baskets which further illuminates Mushido's philosophies. It's all got just enough tongue and cheekiness to work."
Further evidence that this is a great promo tool? This post. Further evidence that I'm powerless to Apple? I just ordered a nano.
Speaking of advertising, just in time for Ad Week: The Ad Conceptor. My spot featured large breasts and email.
Posted by Nash at September 19, 2005 06:51 PM